The key to marketing success is knowing your audience. With social media communication has become easier than ever!
Social media is great for increased brand recognition. Social media platforms allow your brand to have a voice. By using social media, you make your brand more accessible for new customers. For older customers, social media is a great place for them to stay connected to the brand, express their concerns and leave great reviews!
When you become more engaged with your customers you start to build brand loyalty. According to a survey by Convince&Convert, “53% of Americans who follow brands on social media are more loyal to those brands.”
Let’s check out some statistics on social media:
- 46% of online users make a purchasing decision based solely on social media.
- 77% of B2C and 43% of B2B businesses acquired business on Facebook
- 69% of consumers who bought or wanted to buy something got the urge after seeing it on Pinterest.
An important thing to remember is that people trust people, not the business. Social media allows you to build this trust by providing an authentic self. If you’re a business owner who is not utilizing social media, you are missing out.
If you need help with social media maintenance, consulting, or just have some questions, contact us!