4 Reasons It’s a Bad Idea to Buy Fake Followers

It’s a temptation that can be hard to resist but as a business owner, you should it’s a bad move. Buying likes, followers and fans is never appropriate and can hurt your brand in a number of different ways.

Here are a few reasons why you should never buy fake followers:

You can be banned

All the social media platforms will permanently ban you if it is discovered that you have been buying likes/followers. It may take a while to get caught, but you will be caught. They delete your entire account meaning you’ll lose all that hard work and time and you’ve put into the content of your page. Is it really worth it?

Instead generate quality content, promote your business and try for guest blogging spots on other popular websites. Share your blogs to any and all social media platforms that you are part of.

Followers and Likes no longer even matter much

In the past, it was important for businesses to boast about the number of likes they had. This no longer matters as much, at least to the algorithms. What IS important is true engagement, which you won’t receive from fake accounts and bots. In the eyes of Facebook it is more important to have a few hundred engaged fans than hundreds of thousands inactive followers.

Inaccurate analytics

You’re throwing off your analytics when you don’t have real accounts. If you have one million followers but only 1,000 of them respond and engage, that’s an engagement rate of .01%. If you keep the numbers real, you will be able to better accurately gage what people are interested in, what they’re responding to, and the percent of followers who are actively watching your brand.

Your budget is better spent elsewhere

Instead of spending all that money on fake followers and potentially getting banned from social media or exposed as a fraud, use that money for something even greater. Build up your social media presence and the quality of the content on your website and use the budget for advertising. If you promote on social media, the likes will go up without you spending money on bots.

Need help with your social media platforms?

If you need help with your social media marketing, please contact us and Get Social! can help strategize and manage your accounts.

social media ROI
Measuring Your ROI on Social Media

Any time a client asks us how to measure return on investment(ROI) on social media my response is simple- “your ROI is brand loyalty and repeat customers- so how valuable is that to your business? That’s the ROI”. And it’s true.

We all want to obviously make money when we advertise or when we put a lot of time and effort into something. Social media should really be used for engaging with your fans, staying touch with the community and making your company personable. People do business with people they know, like and trust.

With that being said, here are a few ways to calculate or measure the ROI in other ways.

In order to quantify your ROI you must first define what is most valuable to you and your business.

If it’s sales, you can break it down into dollars and cents. If you spend $50 on an ad campaign and you make $500, your profit is $450 and your ROI is calculated by taking the $450 profit dividing it by the $50 investment and multiple by 100. The ROI in this example is 900%.

If engagement is the goal then it’s important to study the insights provided by your social media platforms. Facebook provides amazing analytics for all campaigns that you run. These analytics show you all the engagement metrics: likes, comments, shares, and clicks.

Reach is another possible goal to measure. Measuring reach is important because it gives you an idea of many people are seeing your content. You shouldn’t focus only on reach though as this just tells you many people may have seen your advertisement, not necessarily those who interacted with it. Reach is measured by the number of fans and number of impressions.

While engagement and reach are important, they are often referred to as “vanity metrics” because they don’t help the bottom line of a business.

If you need help with managing social media campaigns please contact us and Get Social! can help get you on track.

Social media safety measures
6 Tips for Social Media Posting While on Vacation

A study was done in 2011, which revealed that about 78% of burglars use social media as a way to choose their next target (McMillan, 2011). With most social media sites allowing users to check into locations, it makes it easier for burglars to determine whom to target next. As a result of most users not using privacy settings for their profiles, burglars are able to comb through their pictures and posts that discuss their vacation plans.

When it comes to your children’s photos– half of the material found on certain pedophilia websites has been sourced or stolen from parents innocently posting images of their families online, this is according to Australia’s new Children’s eSafety Commissioner. It may not always be your child’s body but they often use children’s faces.

An investigation by the BBC has found that secret groups on Facebook are being used by pedophiles to share images.

The BBC reportedly unearthed numerous private groups which were both run by and for men with a sexual interest in children. One group was found to have a convicted pedophile as its administrator.

The BBC went as far as setting up a fake profile of its own in order to gain access to the groups as part of the investigation:

In one secret group called “cute teen schoolies”, we found a picture of a girl in a school vest, aged 10 or 11, accompanied by the words “yum yum”.

Out of 20 images reported, just half of them were removed, some by Facebook, and some by the uploaders. Other images which featured children in “highly sexualized poses” were deemed not to breach Facebook’s community standards, and so remained in place — this in spite of the fact that the BBC found some material so disturbing that it contacted the police.

6 Tips for Social Media Posting While on Vacation

  1. Don’t post about your travels
    1. First your friends aren’t always your friends, also if your friends like the post others can see it
    2. Burglars now know you’ve just started your vacation and you’re preoccupied
    3. Again if you post hour by hour what you’re doing, you’re handing criminals a timeline
  2. Don’t post vacation photos while on vacation
    1. Similar to the posts– don’t post these while on your actual vacation
    2. Criminals can easily figure out where you are and when you took the photo
  3. Don’t post info about fellow travelers
    1. It’s bad enough if you let others know you’re away but now you’ve brought your friends and family into it.
    2. This works two ways—if you are traveling with others and they’ve tagged you in images and posts be sure to untag yourself right away
  4. Don’t tell people about what is happening on the home front side
    1. Don’t let people know that someone is house-sitting. Not only will you be putting your home in danger, but you are also putting that person’s life in danger.
  5. You sacrifice situational awareness
    1. When you’re in an unfamiliar area, especially crowded ones, it’s best to keep your head up and eyes open. Digging into your phone obviously hinders that. Someone could easily come up behind you.
  6. Be careful of posting pictures of your young kids
    1. Often there are people who will steal your children’s photos and upload them onto websites for pedophiles. Half of the material found on pedophilia websites has been sourced or stolen from parents innocently posting images of their families online, this is according to the Children’s eSafety Commissioner
    2. Stranger’s will also use this opportunity to learn your children’s likes, their name and other information and use it to message them later. It will make them seem more personable when trying to befriend your child.
negative social media reviews
How to Handle Negative Reviews

It happens to the best of companies— negative reviews. The difference is how a company handles the situation. Below we will cover 4 tips for helping deal with negative reviews and/or comments that are left about your business.

Negative Reviews: Monitor all comments

You should have at least one employee that is responsible for monitoring all of your social media accounts, emails, comments on your website, blogs, etc. If it’s a platform that allows reviews, you need to be monitoring it so that you can respond in a timely fashion and to know what is being said about your company.

Make sure to understand the situation first

Before you respond to a comment or review, you need to understand the situation, and you need to understand it from the customer’s perspective. When you respond to a legitimate concern of a customer, you don’t want to seem dismissive or show a lack of professionalism. You need to understand the problem or you could lose customers.

It’s so easy for us to read a negative comment or review and go into defensive mode but you need to take a few minutes, really reflect on what is being said, understand it, assess the situation and then plan out your response.

Respond in a timely fashion

Once you have read the review/comment and have had time to plan your response, do it as quickly as possible. Make it a personal response and not a generic apology. Let the customer know that you are aware of the situation and how it is frustrating for them. Let them know what you’re going to do to fix the situation. Offer them ways to contact you offline if they would like to—either by an email address, phone number, or in another fashion that is more personable.

You always need to put yourself in the shoes of your customer. If you show genuine concern for your customer and do what you can to make the situation right, you might be able to save that customer and have them use your services again in the future. Often when a business corrects a situation and makes an unhappy customer happy, that customer will share their experience with friends and family.

Take the high road

Remember there are three sides to every story. Yours, the customers, and the truth. Occasionally a person may leave a comment or review about your business that isn’t entirely true. Obviously, this can be frustrating for you as the business owner. The best course of action is to respond to the comment in the most professional manner possible, explain your side o the story and apologize regardless of how you feel about the situation and move on. DO NOT give into temptation to say bad things to that customer.

Unfortunately, in today’s society complaints and negative comments on social media is just something businesses must deal with. Just make sure to have a plan in place on how to handle these situations so that you can keep your online reputation in order. Again, be sure to always listen, understand and respond in a timely manner.

If you need assistance with your social media platforms, managing your online reputation, or have any other questions about your online marketing, please contact us here at Get Social! We provide online marketing services such as website maintenance, website design and social media management in the Houston area to new business owners, small business owners, non-profits, and more.